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Tuesday, November 11, 2008

Kiehl’s partners with Brad Pitt to launch eco-effective aloe vera




One of my favorite brands Kiehl’s Since 1851 never ceases to amazes me with their wonderful products for hair and skin. Kiehl’s just partnered with Brad Pitt and the JPF Eco Systems to launch an “Eco-Effective” product called, “Aloe Vera” Biodegradable Liquid Body Cleanser. This body wash is certified, Cradle-to-Cradle, which means it went through a scientifically based process created by global environmental design and consulting firm, MBDC (McDonough Braungart Design Chemistry).

This certification measures a product against specific criteria for environmental and human health. Measurement Criteria includes: environmentally safe ingredients and packaging materials, level of biodegradability or reuse of a product, use of renewable energy and both energy and water efficiency in production, and socially responsible labor and sourcing policies.

Kiehl’s is the first beauty company to achieve a Cradle-to- Cradle certification for a product and the plastic body and pump are stated to biodegrade in the earth within 28 days.

So, with a product that does such much for the earth, does it really clean your body? At first I was weary, “Aloe Vera” Biodegradable Liquid Body Cleanser is made with minimal ingredients (aloe vera and coconut-derived cleansers) and it felt so light and was scary easy to rinse off. But, I did feel clean and the light sent of aloe vera was refreshing. I guess in the mist of products that are filled with added color, dyes and animal by-products something so light felt a little different. At the end of my shower, I not only felt clean, but I cut my shower time in half by having a product that rinsed off easily to conserve water.

With 100% of net profits from the sales funding the global environmental initiatives of the JPF Eco systems, feeling beautiful, never felt so good for the earth.

Click here to purchase and to learn more!

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