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Monday, July 19, 2010

Fly Fashion: Forever 21 to Launch First Designer Collaboration

Forever 21 will soon be launching its first-ever designer collaboration, taking cues from H&M and Target. According to WWD, Forever 21’s first collection will be designed by LA-based celebrity designer, Brain Lichtenberg, and will be available starting August 13.

Licthenberg’s most famous design? Lady Gaga’s caution-tape outfit, from the “Telephone” music video. He will be recreating Gaga’s look in his Forever 21 collection, with a tank top criss-crossed with caution-tape. The collection will be available in 200 Forever 21 stores and will include a total of nine women’s and three men’s pieces, all priced under $15.

Lichtenberg said he designed the collection with style and a budget in mind:
“It is going to be for the customer that is younger and has seen my work on celebrities and musicians, but doesn’t have the money to plunk down for my main line. This is definitely going to be a great opportunity to be on a more global scale.”

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